For startups that want affordable & professional branding and positioning.
ASAP. Possibly yesterday.
The four elements of Lean Branding and Positioning
Effective branding and positioning go beyond mere logo design. But we also understand that startups have limited resources. That's why we simplify the process into four essential elements, each providing a distinct perspective. Our approach ensures clarity about the purpose of each element and how to leverage your each one to inspire both your team members and customers.
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The long-term anchors of your Brand and Positioning. This contains elements: Brand Purpose, Brand Destination and Brand Mission.
We call it the foundation, because no one ever thinks much about this, until it’s broken and creating problems. -
The Brand Value Proposition and Benefits you promise your customers, as well as the Brand Positioning that differentiates you, and the 1 sentence that captures your Brand Essence.
This is the element you’ll reference most often as your “brand”. -
The attributes and values that describe how you interact with people and customers around you.
This is probably the most underappreciated element of brand building. It touches everything from customer aquisition ads to customer services. -
Concepts for your Brand Name, Font, Color Schema, as well as Brand Logo.
Most of the time you have parts of this already, that’s one of the reasons we put it last. Even though we know you think about this first.
“Within two days, the process of Leanbranding.ai provided the guidance that our graphic designer needed to get going.”
Nina v. Moltke,
Co-Founder, Venture in stealth mode
“I haven’t seen a faster way to figure out what defines the communication of a venture.”
Florian Wienbrügge,
Head of Corporate Venturing, Martian & Machine Venture Studio
We use AI to make quality branding affordable
We use AI to support our very quick and affordable leanbranding.ai process. However, we don’t let AI drive the process. Think of generative AI-tools as junior members of our team. Incredibly energetic and full of - sometimes crazy - ideas. We combine this powerful new technology with more than 20 years of our hands-on experience in branding and positioning work for top brands and startups. Making sure that you get output that’s both efficiently tailored for your startup, as well as safe and ready to use.
Our Services
Ultra Lean Branding
€900
Includes:
Brand Foundation
Brand Core
Very Lean Branding
€1400
Includes:
Brand Foundation
Brand Core
Brand Voice
Loaded Lean Branding €2800
Includes:
Brand Foundation
Brand Core
Brand Voice
Brand Identity Concepts
Meet Siri and Mario, the co-creators of Leanbranding.ai
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Mario has won multiple international awards in marketing (Cannes, Clio, ADC, Effie a.o.). He builds brands strategies and narratives. Mario created the branding process for one of the first corporate venture builders (at BCG). When he’s not working on ai-supported branding, he is an angel investor and supports venture builders.Find Mario’s Bio/CV on LinkedIn.
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Siri is an award-winning Brand Design Director from Oslo, Norway. She builds brand strategies and visual identities: for fashion companies, universities, museums, travel agencies, and many more. Siri is also a TED Speaker on ocean conservation, and is building a network for impactful sustainability leaders.You can find Siri’s Bio/CV on LinkedIn.
The places that shaped our experience and method
Book your free call now
Meet us for a free 30min conversation. We’d love to understand what you need. We will also sketch out for you how lean branding and positioning can help your team: by streamlining communication efforts and by making you startup relevant and attractive to customers.